The Sales Likability Myth: Why They Don’t Need to Like You to Buy From You
There’s been a wild firing rumor in the high ticket B2B Sales universe about likability for years. It’s a myth that’s killing deals, embarrassing salespeople
Getting to YES in B2B Sales
There’s been a wild firing rumor in the high ticket B2B Sales universe about likability for years. It’s a myth that’s killing deals, embarrassing salespeople