The Sales Likability Myth: Why They Don’t Need to Like You to Buy From You
There’s been a wild firing rumor in the high ticket B2B Sales universe about likability for years. It’s a myth that’s killing deals, embarrassing salespeople
Tag: clients
What’s The Stickiness Factor and Why Do All Salespeople Need to Know?
One of the best ways to stand out from other salespeople is by adopting The Stickiness Factor. Malcom Gladwell addresses it in The Tipping Point.
How to Convert Prospects to Clients Through Email
A carefully crafted email that yields positive results is like a fine work of art. The best of these masterpieces are replied to with exclamation-laden