The Sales Likability Myth: Why They Don’t Need to Like You to Buy From You
There’s been a wild firing rumor in the high ticket B2B Sales universe about likability for years. It’s a myth that’s killing deals, embarrassing salespeople
Month: February 2019
How Many Cold-Calls Should You Make a Day in B2B Sales?
Sales is a fluid occupation. Although there are tried and true methods to follow, there’s lots of room for individualization and interpretation. And so when